Sivna Media was founded and is run by Irish freelance broadcaster and author, Ger Sweeney. Radio is his first love but over the years he has worked in a number of different disciplines within the communications, public relations and media business.
Ger has been working in the radio industry for over 40 years and was fortunate to have launched his career while still at school with one of Limerick’s best loved pirate radio stations, Raidio Luimni. He has been involved with local radio in Ireland since its commencement in 1989. In fact, Ger was the first voice on Clare FM, one of the first stations to start broadcasting in September 1989. In 2019 to mark the 30th anniversary of the launch of the station Ger wrote and publish “Launching Clare FM”. In 2021 he celebrated 40 behind the microphone and to commemorate that milestone he wrote a booklet of short stories from his four decades in the business. Both books are available for sale HERE
Ger’s passion for radio is at the core of all that he does. However, over the years he has taken time out from broadcasting and has been very active in the world of business. Some of the projects he has been involved in include the launch and management of an international chauffeur service based in Ireland in the 1990s, his role as Golf Services Manager at Doonbeg Golf Club from 2001 to 2006, Managing Director of a Munster-based print management company from 2015 to the present. That Print Management company is now part of Sivna Media. During his time away from FM radio broadcasting Ger was one of the first broadcasters to turn to podcasting and online broadcasting.
In 2009 he started podcasting an Irish radio programme that was syndicated on over a dozen European radio stations. In 2018 he launched his weekly Irish programme, “Live on Eire” on Spain-based Talk Radio Europe (TRE) which is an FM and online station. The programme which is still running is Spain’s only dedicated Irish radio programme and is broadcast on Wednesday evenings.
Ger has been working as a freelance broadcaster for many years and loves the variety that it brings. Now that he has more time he is setting about gathering stories and airing them on various outlets. These stories are gathered as he travels across Ireland and Europe. His time in Spain has brought Ger into close and regular contact with the Irish Embassy in Madrid as well as the Irish Association of Spain and many Irish ex-pats across Spain and many other European countries.