Ger Sweeney

Sivna Media was founded and is run by Irish freelance broadcaster and author, Ger Sweeney. Radio is his first love but over the years he has worked in a number of different disciplines within the communications, PR and media business.

Ger’s Biography

Ger has been working in the radio industry for over 40 years and was fortunate to have launched his career while still at school with one of Limerick’s best loved pirate radio stations, Raidio Luimni. He has been involved with local radio in Ireland since its commencement in 1989. In fact, Ger was the first voice on Clare FM, one of the first stations to start broadcasting in September 1989.

Ger’s passion for radio is at the core of all that he does. However, over the years he has taken time out from broadcasting and has been very active in the world of business. Some of the projects he has been involved in include the launch and management of an international chauffeur service based in Ireland in the 1990s, his role as Golf Services Manager at Doonbeg Golf Club from 2001 to 2006, Managing Director of a Munster-based print management company from 2015 to the present. That Print Management company is now part of Sivna Media. During his time away from broadcasting Ger was one of the first broadcasters to turn to podcasting and online broadcasting.

In 2009 he started podcasting an Irish radio programme that was syndicated on over a dozen European radio stations. Ger has been working as a freelance broadcaster for many years now. As part of that, he launched his Irish programme, “Live on Eire” on Spain-based Talk Radio Europe (TRE) on 30th April 2018. The programme is Spain’s only dedicated Irish radio programme and is broadcast on Wednesday evenings.

His time in Spain has brought Ger into close and regular contact with the Irish Embassy in Madrid. The Irish Association of Spain and many Irish ex-pats across Spain. Ger continues to podcast and his most recent offering is “The Emerald Conversations” which is available wherever you get your podcasts.

Ger’s Books

Ger Sweeney has written two books and both relate to his radio career. In November 2019 he released “Launching Clare FM” to coincide with the 30th anniversary of the launch of the radio station. In March 2021 Sweeney releases “Stories from 40 Years on the Radio” to coincide with the 40th anniersary of his first broadcast.

Stories from 40 Years on the Radio

Ger Sweeney has spent 40 years working on the radio. He made his debut a few days before his 14th birthday and since then he has been emersed in the radio world.  This is a selection of stories from the past four decades and offers an insight into the business and Ger’s experiences. Sweeney is on record as saying that there are so many stories to be told from his years working on the radio but so many of these cannot be told in public. So, enjoy the first batch of those that can be told.

Price €10 incl postage – Purchase by Paypal HERE



Launching Clare FM – The stories of those who launched Clare’s local radio station in 1989

There was a team of amost 30 people working at Clare FM when the station launched. These people tell their stories throughout the book. Clare FM was one of the first local radio stations to commence broadcasting in 1989. It was a historic event and the stories contained in the book outline just how eagerly the arrival of local radio was anticipated. Many positive changes came about because of it and these are teased out by those who were there to witness it happening. 

Price €23 Incl postage – Purchase by Paypal HERE or see below for bookshop information

Bookshop Information

Launching Clare FM is available at the following bookshops – Ennis Bookshop, Lahinch Bookshop, Banner Books & Salmon Books in Ennistymon and at Kenny’s Bookshop in Galway.